Pelatihan Corporate Relationship Management
OVERVIEW Training Corporate Relationship Management
* Be able to explain the goals and objectives of the Corporate
Relationship Management (CRM) role
* Understand why the CRM role is gaining importance and how it is
evolving in response to business and provider forces
* Explain the concepts of Business Demand Maturity and Provider
Supply Maturity and how these impact the CRM role
* Understand the Drivers of Relationship Maturity and be able to
differentiate between tactical and strategic CRM roles and how
these relate to order taker, trusted consultant and strategic
business partner
* Understand the Operating Model and how it relates to Corporate
Relationship Management
STRATEGIC PARTNERING
* Understanding ‘Demand Shaping’ as a means to increase value
realization from provider investments, service and assets
* Be able to use a Strategic Relationship Management process and
techniques to strengthen business partner and provider
relationships
* Understand how and where to engage in your business partner’s
decision cycle
* Co-develop, with your business partner, a Relationship
Strategy-on-a-page as a mutual Relationship Contract
BUSINESS IQ
* Understand the concepts of Value Leakage and the CRMs role in
minimizing this
* Understand the concepts of Capability Roadmaps and how these are
derived from business strategy
* Understand the concepts of Value Vanagement and how these link
business strategy, provider strategy, portfolio and the business
case to shape priorities, communicate and drive business value
* Be able to use business outcomes to clarify strategic initiatives,
manage scope and determine value metrics
PORTFOLIO MANAGEMENT
* Understand how portfolio management is the central mechanism for a
value management process
* Understand how to apply portfolio management to the entire life
cycle of provider investments, from managing new investments,
optimizing existing investments and retiring old investments
* Understand the relationships between project, program and
portfolio management and how these work together to optimize
business value
* Be familiar with two common portfolio asset classification schemes
and how they are applied to achieve portfolio balancing
* Understand how governance processes and structures are used in
support of portfolio management
BUSINESS TRANSITION MANAGEMENT
* Understand what is meant by business transition management, why it
is important to CRM, and the components of a business transition
capability model
* Understand how to create urgency for stakeholders
* Understand the key roles to be orchestrated for successful
business transition
* Understand key change leadership concepts
* Understand the importance of clarifying the change details and
typical methods for achieving clarity
PROVIDER DOMAIN
* Understand the value-centric definition of a service
* Understand the important distinctions between Products and
Services and the implications for the CRM
* Understand the different aspects of service value and how service
provider constraints impact the role of the CRM
POWERFUL COMMUNICATIONS
* Understand the components of ‘powerful communications’
* Understand how to influence those over whom they do not have
direct control
* Be able to express themselves through a unique value proposition
Metode Training Corporate Relationship Management
Presentation
Discussion
Case Study
Evaluation
Lokasi Pelatihan Tahun 2021 :
Yogyakarta, Hotel Dafam Seturan
Jakarta, Hotel Amaris La Codefin Kemang
Bandung, Hotel Grand Serela Setiabudhi
Bali, Hotel Ibis Kuta
Lombok, Hotel Jayakarta
Catatan :
- Waktu pelatihan Dua+1* hari dengan Biaya tersedia untuk Perorangan, Group, dan Inhouse Training, belum termasuk akomodasi/penginapan.
- Untuk biaya dan jadwal training harap menghubungi marketing kembali
Investasi training:
Investasi pelatihan selama dua hari tersebut menyesuaikan dengan jumlah peserta (on call). *Please feel free to contact us.
Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.
Fasilitas training:
Free Penjemputan dari bandara ke hotel*.
Modul / Handout.
Flashdisk*.
Certificate of attendance.
FREE Bag or bagpacker.
Training Kit (Photo Documentation, Blocknote, ATK, etc).
2x Coffe Break & 1 Lunch.
Souvenir .
